Barrow International provides consultancy advice to companies looking to increase their sales and profitability in the marine sector. With over 25 years of international marine expertise, and an unrivalled database of contacts including influential opinion formers at all levels from government departments to the media, buyers and manufacturers, David Barrow provides one- off or on-going consultancy services tailored to suit your needs.
- Industry market research
- Pricing and distribution strategy
- Routes to market strategy and hands-on support
- Product launch and international sales support
- Promotion and exhibition support
Bill Edinger President of Spectra Watermakers approached BI to develop the international sales of its new innovative lower powered desalination systems. Barrow International was able to introduce the product to many leading distributors, gain access to the buyers of premier yards, and assist with making Spectra Watermakers so well known that they became the product of choice for high profile yachts such as the Volvo around the world race boats. Spectra Watermakers started exhibiting at METS on the Barrow International stand, and now takes its own stand at this key show. Spectra is now proud to be considered as one of the top systems available on the market today.
Our belief in your success
Barrow International will provide un-biased, experienced and practical advice on the suitability of your product and service in the international marine sector. From initial feasibility studies to product launch and sustained sales, Barrow International will provide the level of support you and your team need. Our confidence in your success means that our on-going fees can be linked to sales targets.
Getting your product or service successfully into international markets is key. Barrow International provides strategic advice about suitability, routes to market, distribution, sales and pricing for any area of the world.
Barrow International is the European contact for leading US-based marine marketing consultancy Hope Port Marketing. This provides unrivalled contacts within key US organisations including the US National Marine Manufacturers Association (NMMA) and Marine Accessories Aftermarket Trade Show (MAATS) and US National Marine Manufactures Association’s Export Steering Committee.
Getting global awareness for products and services is be achieved through WeB-It, Barrow International’s database of over 3,500 key international marine industry contacts that have been researched and collated over the last 25 years. Continuously updated, the weB-It database provides a unique opportunity for marine companies to send product news directly to the desks of key buyers and decision makers world wide.
Marketing and PR strategy
Web-It is a great way to get a new product or service known in the international marine sector. But success comes from on-going, planned and sustained marketing and promotion. Barrow International works with marine specialist PR agency, ADPR Ltd to provide a strategic and tactical PR and promotion service. ADPR, founded by marine expert Alice Driscoll, has over 21 years of marine industry knowledge, working with major international clients in the USA and Europe as well as start-up and challenger brands.